Samsung leads India’s 4G smartphone space, followed by Lenovo, in Q3 of CY2016: CMR

With the increasing penetration of budget smartphones, market experts were of the view that India could soon become a smartphone-only market. However, the Cyber Media Research’s (CMR’s) India Monthly Mobile Handset Market Review Report for 3Q 2016 has proved this wrong. According to the CMR report, Feature Phones still form about 59 per cent of the overall market and can’t be wiped off anytime soon.

But in such scenario, South Korean tech giant Samsung still leads India’s 4G technology smartphone space with a 32.1 per cent marketshare in the third quarter of calender 2016. The second spot in this category is bagged by Lenovo, which gained 14.6 per cent. And the third position in 4G technology smartphone market was gained by Lyf at 10.7 per cent. On the other hand, Micromax leads the market of India’s 3G technology smartphone segment with 17.4 per cent, followed by Intex at 15.4 per cent and Karbonn at 10.9 per cent.

Even as far as India’s overall smartphone product segment is concerned, Samsung stands a winner here as well with 24.6 per cent, followed by Lenovo with 10.4 per cent and Micromax with 7.6 per cent. In the feature phones product segment, Samsung leads the race with 24.5, followed by Lava and Intex at 12.3 per cent and 11 per cent, respectively.
In terms of price, Samsung take the first place in premium smartphone segment with 37.3 per cent, followed by Oppo with 26.5 per cent and One Plus with 9.3 per cent. On the other hand, Samsung takes the lead in affordable smartphones category with 21.0 per cent, followed by Lenovo with 10.4 per cent and Micromax with 10.0 per cent. Surprisingly, Samsung has outcast Apple in the supremium smartphone category in terms of price. Samsung enjoys 49.2 percent marketshare, while Apple stands at 43.3 per cent.

Commenting on the major trends witnessed, Faisal Kawoosa, principal analyst for Telecoms at CMR, said, “Time has come when the things need to be looked at holistically and increase the relevance of Smartphones in the lives of wider user base. That will spur the era of next growth for Smartphones.”

Faisal further added, “There is a mismatch between the technology road-map and the user priorities. While the ecosystem is working on to make data services more affordable, accessible and meaningful for the subscribers, the majority is still looking for a reliable voice communications. This is forcing even a future ready network like Jio to work on innovative models of launching Volte-enabled 4G featurephones to tap the voice potential. For this no single entity in the ecosystem is to be blamed, but we have to share the responsibility collectively.”

The CMR report pegs shipments to clock 265 million by the year end, of which 116 million would be smartphones.